About us


Svelte was born out of necessity.

In 2010, a small group of lifelong Master Barbers came together in search of products that gave them the outcome they needed for their clientele without speeding up the aging process or damaging a man’s skin and hair with harsh chemicals and ingredients.

After two years of searching and testing, they partnered with leading hair and skincare experts to create the best natural hair, beard and skincare products for today’s men.

Our products are known for giving your hair the perfect style and your skin the youthfulness it deserves, while simultaneously having anti-aging capabilities including hairloss prevention and “turn back the clock” smoothing effects on a man’s skin.

Scrupulously tested at all of our Los Angeles Barbershop/Labs on our discerning clientele by our renowned Barbers, has given us the confidence to supply men everywhere with our products.

We didn’t set out to make great men’s grooming products, we set out to make the best men’s grooming products you will find anywhere.